victor barrero

I stayed.

I first came to Saudi Arabia in 2009, as an intern at an airline. I have left four times and come back four times. In 2024 I came back and stopped leaving.

Most of what I know about this country I learned by being here when it was not interesting to be here.

I help people and companies land here well. That is the whole job.

The record

Applied mathematics, then Boston Consulting Group. Revenue management for a Saudi airline through the Arab Spring. Business intelligence for a national postal and logistics group in Singapore. A multi-location operating business across Canada, Mexico and the United States. Residential portfolio operations at scale. A residential community in Riyadh, from nothing to over a thousand residents from around seventy countries.

Around ninety flights a year for five years. Seven country moves. I know what the fourth week feels like, which is the part nobody puts in a proposal.

Writing

All writing →

What I do

Saudi market entry, senior placements, relocation to Riyadh, and residential strategy. I run Manara, in Riyadh: one team for the executive move and the company landing. What I do, and who it is for →