VICTOR BARRERO
RIYADH · SAUDI ARABIA · SINCE 2009

Housing and relocation in Riyadh, from senior placements to workforce at scale.

I work with individuals landing here, with enterprises placing hundreds, and with the real estate and hospitality groups building the supply. Deep market network, sixteen years of context, and the AI and automation stack behind it.

PERSONAL SITE · 2026
01 · WORK
01 / 05

Three tiers, one seat.

01
SENIOR PLACEMENTS

C-level executives and their families.

Compound, neighbourhood, school, clinic, network. High-touch, one at a time, from the first call to the first ninety days. The kind of landing where the details matter and the decisions are hard to reverse.

02
WORKFORCE AT SCALE

Enterprises placing hundreds.

HR teams, Vision 2030 entities, multinational headquarters. Bulk housing programmes across compound, apartment, and staff accommodation stock. Sourcing, contracting, and ongoing operations, delivered as a managed programme rather than a set of transactions.

03
REAL ESTATE & HOSPITALITY

Advisory to the groups building the supply.

Compound operators, developers, and hotel groups navigating the residential category as it institutionalises. Positioning, operating model, capital structure, foreign LP conversations. The paper below is the framework I use.

02 · PAPER
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WHITEPAPER · FOREIGN CAPITAL FIELD GUIDE MAY 2026

Institutional Residential in Saudi Arabia. What the institutionalisation of US multifamily tells us about the next ten years in Riyadh.

A thirteen-page framework for institutional capital allocators evaluating Saudi residential. The parallel to US multifamily in the mid-1980s, the two talent flows running through Riyadh, the compound stock as the wedge, and the operator constraint that is currently being resolved.

Capital is plentiful. Supply is plentiful. Demand is plentiful. The constraint is the operator.
READ THE PAPER · PDF

The conversation to have now is the relationship. The capital deployment is twenty-four months out.

03 · PODCAST
03 / 05

Inside Saudi.

PART 1 · OUT TODAY

An hour with Carly Overman and Vesna Petrovic on the 2009 arrival, the Facebook message that changed the summer, flynas through the Arab Spring, and what actually goes wrong when families land in Riyadh without a plan.

PART 2 · NEXT WEEK · EXPO 2030, VISION 2030, AND THE CURRENT CHAPTER
04 · NOTES
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Notes.

RIYADH · EXPAT RETENTION SEP 2026

Who actually stays in Riyadh past year two: patterns from 200+ expat families.

The variable that determines who thrives past year two is not the compound, the school, or the package.

SAUDI ARABIA · OPERATIONS AUG 2026

Operating in Saudi Arabia under pressure: what flynas and the Arab Spring taught me.

In 2011 I was running revenue management for flynas when the Arab Spring began. It is still the most useful education I have received.

RIYADH · RELOCATION AUG 2026

First 90 days in Riyadh: what to do, what to avoid, and what nobody tells you.

The most common mistake when relocating to Riyadh is a sequencing mistake. What to do in your first three months, and what not to sign.

RIYADH · COMMUNITY AUG 2026

How to build a life in Riyadh: the one thing that actually makes it work.

Making friends in Riyadh and building a social life comes down to one thing. What seventeen years on the ground taught me.

SAUDI ARABIA · EXPAT LIFE AUG 2026

What living in Saudi Arabia is actually like: misconceptions vs reality.

Google told me not to come to Saudi Arabia in 2009. It was wrong about almost everything. What expat life in Riyadh actually looks like.

SAUDI ARABIA · MARKET ENTRY JUL 2026

Saudi Arabia market entry: why the first two years feel slower than they should.

Three patterns that break foreign operators in year one. Access versus traction, the hiring trap, and why month fourteen is when most people quit too early.

SAUDI ARABIA · TALENT JUL 2026

What senior talent in Saudi Arabia actually costs, and why.

Why a fractional executive in Riyadh costs more than the equivalent in London. The structural reasons nobody discusses openly.

SAUDI ARABIA · RESIDENTIAL JUL 2026

Building residential communities in Saudi Arabia: what two years actually took.

Four communities. Close to a thousand households. The honest account of what building residential infrastructure in Riyadh actually required.

Field notes on Saudi Arabia, relocation, and building here. New pieces regularly.

05 · CONTACT
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Get in touch.

Email or LinkedIn. I read everything and reply within a few days to the things I can usefully help with.

Received. I will be in touch within a few days.

Or find me on LinkedIn