victor barrero

Writing

Notes.

What long presence teaches that a visit cannot. Market entry, relocation, residential, and the operator’s craft, written from seventeen years on the ground.

22 December 2026
Bootstrap your way into Saudi Arabia
Progress you fund yourself is the strongest signal in a market where nobody moves on your timeline.
8 December 2026
The demand side nobody models: returning Saudis and Riyadh residential
Saudis returning from London, Miami and Chicago are the underpriced demand driver in Riyadh residential.
24 November 2026
The arbitrage of having seen it before
The junior operator's edge in an emerging market is knowing which proven playbooks have not arrived yet.
10 November 2026
Every meeting is a good meeting: the most expensive misread in Saudi business culture
Confusing Saudi hospitality with commercial traction is the most expensive misread a foreign founder or investor makes.
27 October 2026
Compounds were the prototype: the institutionalisation of Saudi residential real estate
Saudi residential is at the moment US single-family rentals reached a decade ago.
14 October 2026
Month fourteen: why most foreign operators quit Saudi Arabia right before the return
Companies enter with a two-year plan, hit the flat traction period in month twelve, panic in month fourteen when the board asks for numbers, and wind down by month twenty-four. The operators who stayed hit their inflection in month thirty.
7 October 2026
The Regional Headquarters programme in Saudi Arabia: what foreign companies underestimate
The tax and government-contract compliance frame is well-understood.
30 September 2026
Access is fast in Saudi Arabia. Traction is slow. What foreign operators do about the gap
The pillar note makes the case that access and traction are different in this market.
23 September 2026
The first ninety days of a foreign entry into Saudi Arabia: what to sequence and what to hold
The pillar note in this series argues that Saudi Arabia rewards patience.
16 September 2026
The first three hires when entering Saudi Arabia: who they are and in what order
The star candidate from London is usually the two-year misfire.
2 September 2026
Who actually stays in Riyadh past year two: patterns from 200+ expat families
I guided more than 200 Western expatriate families through their arrivals in Riyadh.
26 August 2026
Operating in Saudi Arabia under pressure: what flynas and the Arab Spring taught me
In 2011 I was running revenue management for flynas when the Arab Spring began.
19 August 2026
First 90 days in Riyadh: what to do, what to avoid, and what nobody tells you
The most common mistake when relocating to Riyadh is a sequencing mistake.
15 August 2026
The future is for the operators
For twenty years, building a software-enabled business needed a technical team.
12 August 2026
How to build a life in Riyadh: the one thing that actually makes it work
Making friends in Riyadh and building a social life in Saudi Arabia comes down to one thing.
5 August 2026
What living in Saudi Arabia is actually like: misconceptions vs reality
Google told me not to come to Saudi Arabia in 2009.
29 July 2026
Saudi Arabia market entry: why the first two years feel slower than they should
Sixteen years advising foreign companies in Saudi Arabia.
22 July 2026
What senior talent in Saudi Arabia actually costs, and why
Why does a fractional executive in Riyadh cost more than the equivalent in London? The structural reasons nobody discusses openly, and what they mean for your hiring plan.
15 July 2026
Building residential communities in Saudi Arabia: what two years actually took
I built four residential communities in Riyadh across two years.
15 May 2026
Institutional Residential Real Estate in Saudi Arabia
What the institutionalisation of US multifamily tells us about the next ten years in Riyadh.